Within the past year, Saint John’s University senior Global Business Leadership major John “Jack” Laird started his own LLC called Laird Outfitters – a clothing company focused on outdoor wear for hunters when they aren’t hunting, such as lounging around a deer camp or everyday wear.
Laird’s business began with the concept of creating a company that focused on specialized gear he had devised. He developed ideas, worked on prototypes and put his lifetime passion for hunting and being outdoors into his idea of creating high-quality equipment for hunters all over the world.
He immediately ran into budget issues. But thanks to the Entrepreneurship Center on the Saint John’s campus, Laird was able to meet with many professionals who helped guide him to where he is now. Laird Outfitters (https://www.lairdoutfitters.com/) quickly took off as a company along the lines of Patagonia, with hats shirts, and sweatshirts featuring comfort and style.
“Sometimes, your family will tell you what you’re doing is good and working well,” Laird said. “It really took the Entrepreneurship Center and the people there to help me take a step back and pursue my passion in a different and better way.”
The clothing is ideal for those who enjoy being outdoors, and it was a big part of his vision to have many Johnnies sporting his gear during the long, cold winters in Collegeville.
“I love seeing people around campus supporting me and wearing my winter gear,” Laird said. “It’s a direct feeling of contribution to the community. It also feels great to know the Entrepreneurship Center is able to see a student succeed. This is what they truly care about – helping others.”
Laird is very appreciative of all family, professors, and fellow Johnnies who have supported him on his journey of creating Laird Outfitters. He hopes to see more Johnnies sport his gear on campus and to continue to be part of a success story of hard work paying off.
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About the author:
David Cullen is a senior Johnnie majoring in Global Business leadership and minoring in Exercise Science and Sports Study. He loves creating content and reaching out and communicating with others. He is a student intern with the Saint John’s University Institutional Advancement team for the spring 2021 semester.